What is the percent markup if the wholesale price is $25 and the retail is $35.

The storekeeper bought it for $25.  The reason he has the store is to make some money so he can feed his family. The way he does that is to sell things for a little more than he paid for them.   The amount he adds on top of his cost is called his "markup".

For this item, he paid $25 to put it in his store, and he decided to sell it for $35.
He marked it up by $10 out of $25.

10 / 25 = 40%.

Percent markup = Final price - initial price / initial price     x   100 

= 35 - 25 /25 x 100

= 10/ 25 x 100

= 40%


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